The Little Give to benefit local non-profits for children and youth this weekend

Vancouver’s largest PR firm holds second annual 48-hour CSR challenge with three local non profits June 18-20

Core Facts:

• The Little Give is a corporate social responsibility (CSR) initiative that will see three non-profit organizations receive a cash donation and strategic communications and PR advice to raise their profile in the community
• The Little Give is an opportunity for staff to help non-profits who are working to improve the lives of children and youth in Vancouver
  A total of $7,500 will be donated, along with 48 hours of staff time
• The Little Give was created by Karyo Edelman, the largest PR firm in Vancouver, in 2008
• Starting at 4 p.m. on June 18, Karyo Edelman staff will be divided into three teams and each will work with a non-profit partner until 4 p.m. on June 20
• The challenge is for staff to advance its non-profit partner’s cause within a 48-hour window
• This year 19 non-profits registered to participate and the final three were selected on June 12
  • Broadway Youth Resource Centre
  • The KidStart Mentoring Program
  • Trips for Kids
• The results will be judged by a team of CSR experts:
  • Mark Gifford, Director, Grants & Community Initiatives Vancouver Foundation
  • Kerry Jang, Vancouver City Councillor
  • Paula Martin, Senior Vice President, Member Engagement Vancity
  • Keith Sashaw, President,Vancouver Regional Construction Association
• The winner of The Little Give will be the team that makes the biggest impact
• Each non-profit organization will receive a cash donation of $2,500

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Join The Little Give Facebook page

Quote attributable to Patti Schom-Moffat, Co-General Manager, Karyo Edelman

“The fact that 19 groups responded to our request for partners speaks to the incredible need there is and the range of quality services being provided youth by non-profit agencies and organizations. Our staff are keen to make a difference for the groups, as well as inspire other companies to share their skills, expertise and resources with the community.”

Additional Information

Backgrounder
Judge’s Biographies
Karyo-Edelman.com

Karyo Edelman’s previous CSR Initiative: Quest Food Exchange

About the Quest Food Exchange
Quest Food Exchange website
CBC.ca news story
Vancouver Sun news story
Globe and Mail news story
Dose news story
YouTube Video: Quest for food

Contact

Sunny McKechnie
Karyo Edelman
604.992.7610

Sarah Burgess
Karyo Edelman
604.805.2907